Why Panel Haus prices in panels, not credits
Nobody knows what a credit is worth, so we stopped selling them. Every plan now says how many panels it makes, one ink is one HD panel, and ink on a plan is cheaper than ink bought on top. It was not, until September 2026.
· Panel Haus
Because nobody knows what a credit is worth. Every AI tool sells credits and not one of them tells you what a credit makes. So every plan on our pricing page now leads with the thing you actually get: 25 panels, 200 panels, 1,000 panels. One ink is one HD panel, and the unit is printed before the price.
This is a note on why, and on the one number we had to fix before we could say it out loud.
The iPhone test
Nobody has ever bought a phone because of its storage in gigabytes. They bought it because the box said how many songs it held, or how many photos. The gigabyte is the spec. The song is the promise. A good price page prints both, with the promise first.
AI credits fail that test completely. "200 credits a month" tells a person nothing they can plan with. "Enough for 200 panels, about 50 comic pages" tells them whether it is a strip a week or a book a month. So we rebuilt the page around that sentence, and it now sits on every card above the feature list.
The number we had to fix first
Saying "one ink makes one panel" only works if the panel is priced the same way everywhere. It was not.
Until September 2026, ink bought as a top up was cheaper per unit than ink that came with a subscription, at every amount. A person paying monthly and topping up four times was getting more ink per dollar than someone on the bigger plan. There was no ink reason to subscribe at all, and the page was saying the opposite.
The fix was to make the top up rate flat and slightly higher than the plan rate: a panel is 10 cents on a plan and 12.5 cents topped up, and the top up ink never expires, which is what you are paying the extra for. The plans got round prices at the same time, $20 and $100, because $19.99 divided by 200 panels is a number nobody can say out loud and $20 is.
Why the free number moved
The free grant was 30 ink. It is now 25, and the reason is not generosity. A comic page is about four panels, so 30 ink was "about eight pages", which does not round to anything a person pictures. 25 panels is about six pages. The number moved so the sentence would be true and clean, which is the only reason a free number should ever move.
The honest asterisk
One ink is one panel at HD. The Pro model costs two ink a panel and 4K costs four, and the Pro model is a thing we sell on the Creator plan. So a page that said "200 panels" under a bullet that said "Pro model, up to 4K" was quietly overstating by half.
We fixed that by saying HD on every card and putting the Pro cost right beside the exchange rate, rather than leaving it to a footnote. The full table is in What does one ink buy?. A price page that is slightly less flattering and completely true beats the alternative, because the alternative gets discovered in the first week.
What we did not do
We did not rename ink to panels. Ink is the thing in your balance, panels are the thing it makes, and a member sees both. The page says "200 ink per month" first and "200 HD panels" second, the same way the phone box says 64 GB and then the songs. The spec is not hidden. It is just not the headline.